Manifesto
Love Fuel: Big Ideas, Small Footprint.
Love Fuel is a clothing and accessories label that invites conversation through its colorful designs, while making a conscious effort at being eco-friendly, helping others and offsetting its eco-footprint, which you can read more about on our transparency page. In terms of sustainability, Love Fuel identifies itself as ‘low impact’, and aims to keep its items accessible and affordable.
Love Fuel connects communities, whether rooted in apparel, music, yoga, sports, or arts, speaking to and with like-minded people within these groups about topical subjects. For example, but not limited to, love, relationships, nature, war, crime, politics and technology.
Love Fuel’s designs are urgent yet lighthearted and accessible, easy to understand, and for the largest part non-demographic. They speak to all – whether one admits it or not. And Love Fuel makes it one of its goals to engage in conversation especially with those that aren’t pulled in or immediately overly enthusiastic.
Mission Statement
Love Fuel’s mission is to revolutionize eco-conscious living through fashion and lifestyle choices. We are committed to making sustainable living accessible, affordable, and inclusive.
We stand for way more than profit; we stand for Love. With every purchase, Love Fuel strives to make the world better, supporting eco-friendly initiatives and charitable causes. Our eco-friendly apparel, both our adult and kids models, is as such certified by The Global Organic Standard (GOTS), OEKO-TEX Standard 100, FairWear, and PETA-Approved Vegan. We try to offset our eco-footprint through tree planting and support relevant charities with each transaction.
Transparency is our foundation. We openly share our materials, processes, and their impact.
Love Fuel is not just a brand; it considers itself part of a movement. Together, we shape a world where Love fuels positive change, and sustainability becomes the norm. That also goes for our stickers & patches.
Our Values
- We are inclusive, rather than ‘exclusive’. Whereas tons of brands present themselves as exclusive and niche (often to justify higher pricing), we are inclusive and inviting: we invite conversation, we invite others to join us, we invite people to share our items with others, we invite others period. We understand Love Fuel isn’t for everyone, which is perfectly fine, but are always open to new people joining us, for example by explaining the meaning of our designs.
- We are eco-friendly and are vocal but also realistic about it. Living means using resources – but we can choose how we live and how we use those resources. We choose our production processes consciously, how we spend our money and choose to help others with it, and which quality criteria and aims we have for our items. We understand we are responsible for our own actions, and fully stand behind our designs. The designs are not random; each one is collectively decided as fitting what Love Fuel stands for.
- As such, we live, love, and represent our own designs and messages.
- We communicate very openly about exactly how eco-friendly we are, because ultimately, the most eco-friendly apparel company is the one that doesn’t exist.
- We do NOT green wash and try to offset our eco-footprint.
- We help others by giving back.
- We are genuine: we thank people for being partners, we say sorry when we make a mistake, and make a sincere attempt to understand the other’s perspective, even if it isn’t our own or if we don’t fully agree.
- There are many eco-friendly clothing and accessories brands, but most focus on exclusivity (ie. a certain niche) rather than inclusivity, which is what Love Fuel stands for.
- We are committed to what we represent, and to spreading our items, not for commercial reasons, but because of the impact and potential they have.
- We use our own hand-picked vendors, rather than standardized production and fulfilment processes. That allows us to oversee how our items are made, making sure we stand behind them.
- We are bigger than one person.
- We understand the commercial side of a business is important, but it is not our main driver.
– Love Fuel, 2024
